We have a variety of products in various stages of development but our current focus is Inkybee. Inkybee is a big data SaaS tool for digital marketers that has been in an ongoing development cycle since 2012.
If you’re running any kind of digital campaign, it’s a fact that the campaign’s impact will be greater if you’ve reached out to and engaged with the right influencers. Having strong relationships with influencers in your target market allows you to harness their efforts in powerful ways;
- To write the blog posts that seed the campaign proposition directly into the centre of your target market
- To amplify your social media activity by sharing your content during the campaign
- To act as ambassadors for your campaign
- To give authority and credibility to your efforts by virtue of their pre-existing influence in the target market
Inkybee is a tool to allow anyone running digital campaigns to discover the right influencers and manage the process of reaching out to them. It also tracks the performance of the campaign and reports on the impact that the influencers had on the overall effort.
Read more about why influencer outreach matters in our free ‘Best Practice Guide to Blogger Outreach‘ ebook.